It is through the Washington Post that Stanley Pierre-Louis announces that E3 will indeed be back in 2023, while the interest of the Los Angeles show has been called into question in recent years. The strongest turbulence was particularly felt during confinement, since it was then that most players in the video game industry had to review their way of communicating, which allowed them to notice benefits of digital meetings. Moreover, the President and CEO of ESA has taken this aspect into account since E3 2023 will take place both online and in physical.
“We are enthusiastic about the idea of ​​returning in 2023 both digitally and physically, he explains. As much as we love these digital events which allow us to reach a large audience around the world, we feel this desire what it's like for people to get together to see each other and talk about what makes the games so great." The main challenge for ESA will therefore be to find the perfect balance between the two formulas, knowing that the organizers have had plenty of time to think about it during the period of COVID-19. And maybe even before, since players such as Nintendo, Bethesda Softworks, or even Sony Interactive Entertainment did not wait for the pandemic to hit the entire planet to take the tangent in previous years.
Either way, with Geoff Keighley's Summer Game Fest gaining momentum over the years, E3 has lost its status as a must-attend event, which is certainly likely to play into some negotiations.
