Bend Studio: a new logo for the creators of Days Gone, they talk about their next license on PS5

As agreed, Bend Studio unveiled its brand new logo which we will have to get used to. "We wanted to develop a new graphic identity that was avant-garde, abstract and minimalist, explains Shay Casey, assistant artistic director (Branding and UI). We had in mind the idea of ​​a simple geometric pattern evoking a constant movement and a certain creativity. The kind of logo that players could easily recognize on the street, without seeing the name of the studio. And which over time has become synonymous with video games, like a famous comma has become for sportswear.

Before adding: "With all this in mind, we chose a design that is resolutely turned towards the future, illustrating the desire for technical innovation displayed by Bend Studio. The letters have been worked to be parallel to the main edge of the exterior triangle while maintaining a font that is not italic. in the I, evoking the chimney of a sawmill and testifying to Bend's logging past, before the town became a popular destination for the many outdoor activities it offers."

If Bend Studio has long been known to be in charge of the Siphon Filter series, we should not forget that its teams have also had the opportunity to work on other licenses such as Uncharted (Uncharted: Golden Abyss on PS Vita ) and Resistance (Resistance: Retribution on PSP). But it was above all Days Gone (his first original franchise since Siphon Filter) that allowed him to make a name for himself on PS4. Considered unfairly underrated by many gamers, it could have had a sequel if Sony Interactive Entertainment hadn't vetoed it.



We don't know if Days Gone 2 will see the light of day on PS5, but for the moment, Bend Studio is at work on a completely different project. "Today, we are happy to share with you just a little news about our current project, says the studio. We are currently working on a new license that incorporates multiplayer and is based on the open world systems of Days Gone, but bringing you a whole new world that we're positively excited to build for you. We can't wait to reveal more to you when the time comes." Anything but a coincidence, since according to Jeff Ross (the director of Days Gone), a cooperation mode had been considered for Days Gone 2. A way, therefore, not to throw away the work undertaken since Days Gone.